Park '26 Product Updates Webinar

Meeting Purpose

1. Intro and thank yous
1. Our commitment to you

2. New features
1. Park Directory - Trailhead
2. Feedback Portal for Google Reviews
3. Rate plans for price settings
4. Events
5. Security Deposits for long-terms
6. Quality of life - Minimize/duplicate Reservations, hovercard
7. Store improvements - barcode scanners, terminals, categories, custom quantities, QR codes, online store, inventory
8. Reservation info updates - totals, history
9. Group rework - one single invoice, add/remove sites

Key Takeaways

• New Revenue Channels: Trailhead (a park directory) and the Google Review Portal drive occupancy and improve online reputation, a key factor for guest discovery.

• Simplified Pricing: New Rate Plans and Events features give parks full control over pricing, eliminating the need for support tickets for seasonal or event-based rates.

• Streamlined Operations: Quality-of-life updates (e.g., reservation hover cards, minimizing) and Store enhancements (e.g., barcode scanners, self-serve QR codes) boost staff efficiency and guest convenience.

• Free & Easy Commitment: Park remains free for all users, with a core focus on simple, intuitive software design to ensure new features enhance, not complicate, workflows.

Topics

Driving Occupancy & Reputation

• Trailhead Park Directory:
• A new, free directory to drive organic traffic to your park.
• Uses programmatic pages to capture specific search queries (e.g., "RV parks with a pool near Dallas").
• No action required; your park is automatically included.

• Google Review Portal:
• Automates review collection to improve your Google Maps ranking, a primary source of new guests.
• Workflow:
1. Positive Feedback (4–5 stars): Guest is prompted to post on Google.
2. Negative Feedback (1–3 stars): Guest is directed to a private feedback form, preventing low ratings from harming your public profile.
• Setup: Add your Google Business URL in Business Info → Automated Messages to enable the automated checkout email.

Simplified Pricing & Booking

• Rate Plans:
• A major overhaul that simplifies pricing management.
• Functionality: Create rate plans (e.g., "Pull-Through Rates") and apply them to multiple sites.
• Benefit: Update a rate once to apply the change across all assigned sites, replacing the inefficient site-by-site method.

• Events:
• A new tool for managing date-specific pricing and availability rules.
• Use Cases: Set custom rates (e.g., +$5/night) and minimum stays (e.g., 2 nights) for holidays or local events.
• Benefit: Eliminates the need for support tickets to manage complex date-driven pricing.

Long-Term Guest Management

• Security Deposits:
• A new feature for long-term (monthly+) reservations.
• Functionality: Add a refundable security deposit to a reservation.
• Benefit: Automates deposit tracking and refund calculations on the final invoice, simplifying accounting for liabilities.

Streamlined Staff Workflows

• Reservation Hover Cards:
• Hover over a reservation on the calendar for an instant summary: guest name, paid amount, and amount owed.

• Duplicate Reservation:
• Quickly create a new reservation from an existing one, ideal for rebooking seasonal guests.
• Options: Pre-fill guest info, site, and invoice items.

• Minimize Reservation:
• Save an in-progress reservation to drafts to handle interruptions (e.g., walk-ins), then resume later.

Enhanced Store & POS

• Hardware Integrations:
• Barcode Scanners: Any USB scanner can be used to add items by SKU or to create new products.
• Stripe Terminal: Connect a physical card reader for faster, in-person tap payments.

• Store Organization:
• Categories: Group products for better organization.
• Custom Tax Rates: Apply different tax rates per product or category.
• Inventory Tracking: Automatically decrements stock with each sale.

• Self-Serve Options:
• Product QR Codes: Generate a QR code for a single product (e.g., firewood) for self-serve payments.
• Storefront Link: Create a public link to your entire store for online purchases.

Recent Workflow Updates (Since Nov 2025)

• Reservation Slide-over:
• Total Paid and Total Owed are now calculated fields, not editable inputs.
• Benefit: Ensures payment and invoice data is always accurate and tied to specific transactions.

• Group Reservations:
• Pay-Together Groups: Invoices are now aggregated into a single, editable invoice.
• Benefit: Simplifies payment collection and allows for easy site additions or removals.

• Audit Log:
• The History tab on reservations now tracks all changes, including the staff member who made them.
• Benefit: Provides full visibility for troubleshooting and accountability.

Next Steps

• All Parks:
• Add your Google Business URL in Business Info → Automated Messages to activate the Google Review Portal.
• Review and update your pricing using the new Rate Plans and Events features.
• Consider purchasing a barcode scanner or Stripe Terminal to streamline store operations.

• Park Team:
• Send the webinar recording to all registered attendees.
• Share Amazon links for recommended barcode scanners and Stripe Terminal setup guides.